Keyrings for all

Promotional keyrings are an excellent idea for many businesses. If you are producing or handing out keys, then it's always a good idea to make sure your keys are not lost and your company is remembered by attaching a keyring.

For example, Landlords UK can benefit by attaching a keyring with their contact details on. If the keys are lost, then the finder can return them to the landlord. Likewise, your tenants will always be carrying your contact details with them. Not only can they recommend you easilier, but if they need to make contact to pay you - what excuse have they got!

Ideal for this use is the Adloop Keyring. It's cheap and still looks good and is very practical.

Using Your Promotional Keyrings

So you are buying a batch of Promotional Key Rings, but how exactly can you get them to your public quickly and easily???

Hand Out Key Rings At Exhibitions
They can be small and colourful and great to catch people's eyes quickly and easily (see above!!!). Hand them out, get talking to the public and hopefully make a few new customers!

Include in Business Meeting Packages
Are you arranging packs for training events, seminars, conferences, user groups etc? If so, see what your budget has available and look at some of the more stylish key rings available. Really impress the delegate with this idea!

Key Rings to Staff
The sales force out on the road can have key rings for car keys. Those visiting locations or otherwise using keys can use key rings on company business. Use it as a small token of appreciation and they will be flashing your logo to their contacts.

Key Rings To Existing Customers
If they are being given out to existing customers then impress them - make them stylish & expensive feeling. Give your customers the feeling that you really care about them - not that you are handing out something cheap and nasty.

Key Rings As Sales Add Ons
Offer key rings as an incentive to buy more - offer them free with certain goods or get a range of different key rings made and hand out a different type every week - this encourages the customers to return the following week.

Reasons To Use Promotional Products

Here are 4 reasons why promotional products can make valuable additions to your marketing campaign:

1. Image-building: Any campaign should include creating and maintaining a positive public image. Sponsoring local events (I've already mentioned Golf Event Prizes and running event prizes) is a great way to get your name noticed and show your community spirit at the same time. Get yourself noticed by handing out useful promotional products like branded bottled water, umbrellas and key rings.

2. Prolong the Lifespan of Your Campaign: If you think a campaign that runs for months or even years is too expensive then think again. By using well-made promotional products that will be seen daily and kept for months or years, your campaign will have real staying power.

3. Loyalty-building: What's the difference between you and your competitor? Why should a customer buy your brand and not switch? Keep your customers by giving them gifts. Customers receiving a thoughtful gift are more likely to continue buying from you because:
i) they are looking at your brand name all day so it's on their minds all the time
ii)they know you appreciate their business.

4. They Create Brand Awareness: If the objective of any marketing campaign is to publicise your brand and get your product known to as many customers as possible then promotional products can do this by taking your brand to the workplace or home where they are noticed by many more people than advertising alone may reach.

Keyrings, But Not As We Know Them!

I was asked last Friday to think of something new that we could use to tell a shop's customers about their new website. The main aim is not necessarily to get people online and buying, but to get them browsing and back to the shop.

The request was to think of something that could be attached to handbags. Ideally something trendy, shaped and iconic for the shop.

Well anything is possible, but not on a limited budget for a 2 store small outlet. So we're stuck to finding something we can use off the shelf. Finally, after much brain aching, I realised that shaped key rings were the answer.

Two jump to mind straight away. Cheapest is the Adloop Key Ring - a printed band attached to the metal key loop. Failing that, at twice the price there's the Shaped Plastic Key Rings. I bet I know which the shop is more likely to go for!