Using Your Items

What's the best way to use your investment of promotional gifts?

No matter what you buy to give away, you must first think about what sort of people are likely to be receiving the items and how you are distribution them.

A friend is buying a load of pens to send out with quotations. A little bit of a gimmick, but they won't add anything to the cost of the postage and are quite cheap to buy anyway.

Consider what happens when a quote is sent out. It probably ends up in a pile of other quotes ready to be compared. At the last minute, the potential customer realises they still haven't looked through the quotes and decides quickly on one of them. Maybe not looking at the best service or best cost, maybe more just a random gut feeling on the service provider.

Now if she is the one that provided the pen that the potential customer has carried about and used, that pen has made the name become more familiar. That could be what caused the gut instinct.

Give a little extra - you might be surprised at the results!