Promoting For Bridal Suppliers

If you work serving in a distinct market, such as bridal supplies, then it’s likely that there are a group of local retailers that could work together to promote each other.

One idea that I've knocked about with, but not yet put into action, is to get 9 or 12 bridal suppliers together for 1 promotional item. These would all be offering different services, e.g. Wedding Dresses, Ladies' Wear, Gents' Wear, cake suppliers, photographers, wedding cars, florist, beauty, reception venue, stationary etc.

Find a group of 12 different suppliers, including yourself, get a logo and contact details off each of them and put together a promotional item. For example, a Promotional Mouse Mat, or a Promotional Puzzle Tray, or a Promotional Pen And Paper Set.

Have 100 of these printed for each of you in the group – with each on having all of the logos on it. If there are 12 of you working together, (that's only about £55 - £88 each for the range listed above), yet your items along with your contact details will be distributed to 1200 potential customers.

If all of you are passing the items to every potential new customer that visits your shop of you meet at bridal fairs, then you are going to get a very good coverage in the local area. And with these sorts of items people aren't going to continue to take them once they already have one, so you can be fairly certain that your name will be spread far and wide, for under £90!