Choosing Promotional Products

Rather than blurt on with ideas of what to use, here's some thought processes you might like to apply yourself when choosing promotional products.

First, what are you trying to achieve by using promotional products?

Brand Awareness - select a useful product that will be kept by the recipient and used frequently

Setting an Impression - if you want to impress people then instead of function choose items that look good and maybe used infrequently. Top end pens, trophies etc.

Next, who is your audience? Are you giving to staff, customers, potential customers or media? What demographic group do they fall into - high paid executives or hard working employees??? Male, female or mixed? What one group finds useful another group might not. Sending purses to a men's football team won't be any good. Likewise water bottles to a hair dresses probably isn't the best idea!

When are you giving them out? Again, at awards ceremonies you should probably go for less items, each with a high price tag. Choose large items that will allow your logo to be displayed well and come out in photographs. If you are standing in a trade show giving promotional products to passers by then choose something cheap & cheerful that they will retain.

What is your budget - work out what you want to buy and how much you can spend and then see how many your budget allows for. Don't just by the maximum number of pens for your budget - unless pens is what is called for cheap items could just be seen as insulting and give you a bad name!