Promoting For Bridal Suppliers

If you work serving in a distinct market, such as bridal supplies, then it’s likely that there are a group of local retailers that could work together to promote each other.

One idea that I've knocked about with, but not yet put into action, is to get 9 or 12 bridal suppliers together for 1 promotional item. These would all be offering different services, e.g. Wedding Dresses, Ladies' Wear, Gents' Wear, cake suppliers, photographers, wedding cars, florist, beauty, reception venue, stationary etc.

Find a group of 12 different suppliers, including yourself, get a logo and contact details off each of them and put together a promotional item. For example, a Promotional Mouse Mat, or a Promotional Puzzle Tray, or a Promotional Pen And Paper Set.

Have 100 of these printed for each of you in the group – with each on having all of the logos on it. If there are 12 of you working together, (that's only about £55 - £88 each for the range listed above), yet your items along with your contact details will be distributed to 1200 potential customers.

If all of you are passing the items to every potential new customer that visits your shop of you meet at bridal fairs, then you are going to get a very good coverage in the local area. And with these sorts of items people aren't going to continue to take them once they already have one, so you can be fairly certain that your name will be spread far and wide, for under £90!

More Ideas For Distributing Promotional Items

Another time a lot of people will gather is for races – both running and bike races. A lot of races like to provide souvenirs, but it's usually down to sponsors to provide these items to protect the cost of the entry fees.

A popular item with running is always the Promotional Cotton T-Shirt. From £1.20 each, these can easily be distributed to all finishers, with marshals and helpers being given the surplus.

Put the name of the race, the date and your logo onto the t-shirt and pass to the organisers to distribute at the finish. Being a runner, I can recommend SMALL logos rather than the typical huge logo on a t-shirt. These are more likely to be kept and worn. Coloured t-shirts go down even better.

One local race likes to give the children in their race Promotional Badges instead of t-shirts. I know my daughter has kept her collection of these, so they can be kept for ages.

Another local race gives out Promotional Mugs and these are really popular with the runners. They usually get a mention on the forums after the race as they are so much more popular then t-shirts. But for a small race (under 500) they can be a lot more expensive than t-shirts.

Promotional Mugs

Promotional Mugs are a great way to get a message across. It doesn't even need to be your corporate logo.

If you are introducing a company saying, ethos or way of thinking and want to remind your staff of this on a regular basis, get it printed onto some Cambridge Promotional Mugs. These start off from only £1.41 each (when ordering 504) and you can then fill your canteen with them.

Every cup of coffee your staff drink reminds them of your corporate way of thinking!