Free Gifts...

Jon at Logogogo has taken delivery of a range of his own branded products, such as umbrellas.

Not only is this an excellent example of leading the way and practicing what he preaches, depending on the amount of free space when your order is packed, you might be lucky enough to be handed a freebie.

There are also Logogogo mousemats, caps and t-shirts. Who knows what you might get!

Ways to Use Promotional Umbrellas

Thinking of buying a promotional item and not sure of how to use it? Looking out of the window and seeing the storm clouds gathering, maybe today I should look at using Promotional Umbrellas!

Give Promotional Umbrellas To Your Clients

An umbrella is a great promotional gift quite simply because everyone finds them useful, regardless of their age, sex or profession. You can give a promotional umbrella to any client and they'll appreciate the gift and use it as often as necessary. Not only do they see your logo whenever they shelter from the rain (or sun???), but they are also showing other people your logo at the same time.

Give You Employees Promotional Umbrellas

Welcome new employees and thank long standing and hard working employees with an umbrella. Doesn't cost much, they will appreciate the gift and again they are a walking advertisement.

Distribute Promotional Umbrellas at Trade Shows

Large and colorful items are ideal to use when you need your promotional items to stand out. If you expect your stall to have a lot of footfall traffic it may be too expensive to give them to everyone, but as a decoration and gifts to organisers and good leads they are great. Keep the umbrellas focused on the theme - telescopic umbrellas for professional events, golf for beach and golf events etc.

Promotional Umbrellas at the Golf Course

Give golf umbrellas to people you play golf with or do business with on the golf course. They then become a walking advert around the golf course! Or donate some umbrellas as prizes in a local golf tournament.

Give Promotional Umbrellas with Purchases

Increase the value of orders bu offering a free umbrella on certain orders. Pick an item that is high profit but not selling as well as the rest of the range and offer a free umbrella. Or work out the average shopping basket amount, add an amount onto that and offer a free umbrella for purchases over that amount. See if you can persuade people to buy more, whilst becoming your walking advert.

Reasons To Use Promotional Products

Here are 4 reasons why promotional products can make valuable additions to your marketing campaign:

1. Image-building: Any campaign should include creating and maintaining a positive public image. Sponsoring local events (I've already mentioned Golf Event Prizes and running event prizes) is a great way to get your name noticed and show your community spirit at the same time. Get yourself noticed by handing out useful promotional products like branded bottled water, umbrellas and key rings.

2. Prolong the Lifespan of Your Campaign: If you think a campaign that runs for months or even years is too expensive then think again. By using well-made promotional products that will be seen daily and kept for months or years, your campaign will have real staying power.

3. Loyalty-building: What's the difference between you and your competitor? Why should a customer buy your brand and not switch? Keep your customers by giving them gifts. Customers receiving a thoughtful gift are more likely to continue buying from you because:
i) they are looking at your brand name all day so it's on their minds all the time
ii)they know you appreciate their business.

4. They Create Brand Awareness: If the objective of any marketing campaign is to publicise your brand and get your product known to as many customers as possible then promotional products can do this by taking your brand to the workplace or home where they are noticed by many more people than advertising alone may reach.

Promotional Umbrellas

Unfortunately, with a summer like the one that's just been, Promotional Umbrellas have probably been well in use and possibly wearing out!

If you want your Umbrellas Printed with your company logo, message or id, then take a look at the vast range available. From massive golf umbrellas to tiny fold away telescopic umbrellas that fit in a bag.

And how to use them? Well, if you have a sales force on the road then provide them each with a brolly to keep them dry between car and customer.

If your customers are visiting you and there is an outdoor area, have a stock of umbrellas positioned so that they can find them.

If you are arranging a day at the races or a Christmas event, then your staff would appreciate brollies if the day is wet.

Let your imagination fly!