Saturday 1 December 2007

Promotional Bottle Openers - Day 3

Promotional Bottle OpenerHere's my third idea for using promotional Bottle Openers. They are nifty & versatile little items and very useful. Just because you aren't involved in the drinks industry doesn't mean they aren't useful to you, but withing that industry they are very appropriate!

Combine add on sales that we talked about yesterday with trying to increase sales. Getting your gifts out and more sales in. Isn't that an excellent double whammy!

Display a sign (in your shop or website) offering the bottle openers with orders over a certain amount or with certain products. Choose a target basket amount that is more than an average order or items that you make a high profit on.

If your average order is a £70 case of wine, offer the bottle openers free with orders over £75 or whatever. Keep it within reach of the existing basket, just stretch a little. Or choose a product or products that have a good profit margin but aren't usually top sellers. See if a bit of cross promotion will help you to move some of them. You never know, customers might become hooked on them!

Try the trick again of using different styles to keep the customers coming back and buying more, as we talked about yesterday.

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