Sunday 14 October 2007

Encouraging Customers To Look At Your Gift Items

What else can be done to ensure that potential customers pick up & take home you promotional items? You want them to - that's why you have had them printed. It's no good spending hundreds of pounds on promotional material if the target audience aren't interested in the items.

With the Printed Mouse Mats what I suggested to the customer is that he passed me pictures of several of his main speakers along with their signatures and we'd have a grid of speakers printed.

This would be an excellent souvenir of the night out and I can easily imagine plenty of people picking them up and taking them home. It's not hard to imagine several of them taking the mouse mats into work the next day to use there - to show off about the speakers they saw the night before.

In this case there's a good chance that work colleagues will also see the promotional goods - and there's a chance that at some point in the future one of them would want to arrange a night and remember the mouse mat.

That's the way these goods can work. Sounds a bit if and maybe, but when you are talking about thousands of mouse mats being sent out, there's a good chance of many things happening.

No comments: