I like to base these entries on what people are currently searching for on our site. It ensures that the posts are current - and helps me to quickly find relevant items!!! Yes, I'm very lazy.
Most recently (6 minutes ago) was metal bottle opener promotional keyrings. An interesting little search!
No doubt they will have found items such as the Keyring Bottle Opener. From £2.10 for 500, not the cheapest. But for £230 for 100, a good gift.
Of course, the important thing is getting the audience right. Give them to a bunch of people who will find them useful and they might well just carry them with them all of the time, spreading the word of your business. Give them to people who never have cause to open a bottle, and they will be finding themselves heading towards the bin.
Targeting is important - but so is the graphic. In a day or two I'll talk about that.
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