There are many reasons why a promotional mouse mat can be an excellent tool. First, what other promotional material has so much printing space? Umbrellas maybe, but you don't get to see them up close. There's a huge print area, which you see in details.
You can also choose a wide variety of shapes. Rectangular and circular might be standard, but there are other shapes you can play with.
They are a useful tool. If you give someone a reason to replace their existing mat with your mat (a calendar, useful information etc) then they will appreciate the mat and keep it to hand – possibly all day long!
Mouse Mats such as the Brite Mat (as above) are also thin, very light and easily posted or given out at trade exhibitions or conferences. I was recently given 2 stuck together by mistake they are that thin.
They can also be incredibly inexpensive. Even on orders of only 100 you can still pick up certain mats for under 90 pence each – down to 55p each on orders of 500. At these prices you can have loads ready to give out.
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